Art Mart is back with with ‘Art & Cinema’- in its creative, entertainment and inspirational dimensions

Art Mart IV

21st to 23rd September 2012, 10.00 am to 9 pm daily

Epicentre, Apparel House, Sector 44, Gurgaon, India

T: 0124- 2715000

E: W:

Epicentre at Apparel House in Sector 44 at Gurgaon, is now set to unveil Art Mart IV from September 21 to 23, 2012. The important event that celebrates Indian art in all its colors and forms will be held over the weekend, at the well known specially designed cultural space – Epicentre- that includes an auditorium, a fine-dine restaurant Drift, a state of the art gallery and an additional exhibition area of 40,000 square feet.

The 3 day art extravaganza is a meeting ground for all- artists, gallerists, collectors, art connoisseurs, the general public and the media. Providing the independent artists an opportunity to exhibit, the multi dimensional Art Mart is a platform for a wide gamut of associated activities – discussions, workshops, press meets, art appreciation course, painting competition for children, portrait painting and much more. A dynamic space, it brings to the table an opportunity for people to sell and buy art and a lot more to enjoy and appreciate it all.

Organized by Old World Hospitality Pvt. Ltd. with advice from a team of art experts and featuring around 1000 works by 100+ artists and leading galleries/stalls, the Art Mart is recognized as an open platform for showcasing and dealing in affordable art by emerging artists. Featuring high quality directly sourced original paintings, drawings, sculptures, ceramics, installations, photographs and new media art, it represents the full spectrum of contemporary Indian creativity from all over the country and across forms, styles and themes and reasonably priced- starting with Rs 5000. The aim is to make art affordable and accessible to the public and collectors with variable pockets and tastes.

‘His Master’s Choice’ is a new dimension that will feature some exciting new art works created by an invited group of younger emerging stars from around India and selected and nominated by some of our celebrated and wel0 known master artists. The work by the nominated and promising star artists’ will be showcased in special stalls within the Art Mart.

Art Mart IV will also celebrate the 100th anniversary of Indian cinema, with ‘Art & Cinema’- in its creative, entertainment and inspirational dimensions, as the central theme for some specially designed projects that will be added to program. A selection of art works, inspired by Bollywood, Hollywood, and various other genres of popular and experimental cinema, will be showcased in the sculpture court yard as well as the art gallery exhibitions.

And the series of now familiar and popular associated events will be there too. Ranging from ‘face to face’ for buyers & artists to painting competition for children, the program will also include an art appreciation course for aspiring collectors, a workshop for artists, panel discussions on care and display of art, live sessions of portrait painting for the public, film & video screenings,  press meets as well as art book café. Special previews, gala launches, performances and much more are also being lined up for the public and the media to interact with artists and experts on a single platform. Besides collectors, connoisseurs, artists, dealers, curators, experts, gallerists, art enthusiasts as well as print and electronic media, hospitality businesses and corporate houses from the business hub in Gurgaon, Delhi and elsewhere will be invited to partake of the important artistic highlights.

Interested artists, art dealers, galleries, cultural institutions, art publishers and art material suppliers are invited to book stalls now as per the specifications and rates listed below. Completed application forms should be sent at the earliest convenient and latest by 15th June’ 2012. The allotment of stalls will be made after scrutiny of the applications and those selected will be informed and required to register and make the payment by 15th July 2012. Names and contact details of all registered participants will be added to the Art Mart website as soon as the payment is received. Invitation cards will also be sent in advance to the registered participants to enable them to invite their guests. Participants, public, collectors, media and others interested will be kept abreast of all exciting developments around the mega event through a series of press releases and networks.

Stall Size:

4 x 4 meter Rs. 50,000/- + 22.36% tax

3 x 3 meter Rs. 40,000/- + 22.36% tax

The rates are inclusive of space with specified display arrangements and generic publicity for the event through the centre’s website, mailers, invites, listings, advertisements, banners and hoardings etc.

For more details on the Art Mart IV at Epicentre, please contact:

Aditi Chauhan 9990303802

Or at 91 124 2715200/5000

Epicentre at Apparel House

Sector 44, Gurgaon 122003



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